I was really moved by some stories, like Renato’s for example-a captain who was diagnosed with cancer just before he joined our project. The Rockin’1000 is the reason why we are telling this story, but music is at the center of it all. “It wasn’t just about fandom-I wanted to understand this connection between music and someone’s private life. “There were guys from Sicily, who drove for miles and miles at their own expense just to play this song,” she says. Reaching out to the participants through the event’s online platform, she went on to record those conversations, now featured prominently in the film “We Are the Thousand,” which has its international premiere at IDFA in Frontlight.
Rivaroli was only meant to be in charge of shooting the original video, but after a while she realized she wanted to dig deeper. One year in the planning, the open-air event produced a YouTube video that quickly went viral, amassing 55 million views to date. Raising $50,000 through a crowdfunding site, Zaffagnini started recruiting potential allies and musicians with the help of his friends, including director Anita Rivaroli. Reportedly inspired by the prank pulled by the team of “School of Rock,” which saw Jack Black and Richard Linklater asking Led Zeppelin to let them use “Immigrant Song” in a video recorded on set, he decided to invite “The Rockin’1000”-1,000 guitarists, drummers and singers -to play their song “Learn to Fly.” Simultaneously. In 2015, desperate to get his favorite band, Foo Fighters, to play in Cesena, a small town near Rimini, Italian marine geologist Fabio Zaffagnini came up with a rather unorthodox solution.
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